By Jose J. Ruiz Lopez
Podcasting is not just a business strategy for PR professionals. It’s a way of improving our business skills, finding new creative outlets and being inspired. Check out these 5podcasts for the PR professional.
- Pitching PR
Pitching PR is hosted by Lesley Luce from Pitch Graphic Design, a firm specializing in the design needs of PR agencies and freelancers. As the name of the podcast states, the pitching PR podcast’s purpose is to explore the idea of pitching PR to journalists, companies, and establishments of both renowned and obscure backgrounds. Lesley interviews several experts within the field and goes in-depth into the world of PR. Episodes of the Pitching PR Podcast can be found on iTunes or online.
2. Marketing Over Coffee
The marketing over coffee podcast is hosted by John J. Wall, a marketing and sales professional, and Christopher S. Penn, co-founder of the PodCamp New Media Community unconference and professor of Internet Marketing and Advanced Social Media at the University of San Francisco. The conversational flow of the podcast makes for an easy-to-digest podcast. Although it primarily focuses on marketing, marketing over coffee provides insight for bridging marketing to social media, public relations, and other professional fields. Episodes of the marketing over coffee podcast can be found online.
3. Savvy Social Podcast by Andréa Jones
The Savvy Social Podcast is a social media podcast hosted by Andréa Jones, creator and lead social media strategist at OnlineDrea.com. The Savvy Social Podcast aims to help professionals expand upon the tools they have at their disposal in the world of social media, including how to properly use them and how they fit into business models. Andréa Jones is a conversational host that gives each episode welcoming energy for listeners old and new. Episodes of the Savvy Social Podcast can be found on Apple Podcasts, Spotify, Stitcher Radio, and online.
4. #FuturePRoof podcast
#FuturePRoof is a podcast hosted by Sarah and Stephen Waddington that goes in-depth into what is popular in the worlds of public relations, marketing, and social media. It carries a conversational tone that relies heavily on the dynamics between its two hosts. If listening to conversations on world events and extensive deep dives through the lens of communications and public relations is what you’re looking for, #FuturePRoof has it. Episodes of the #FuturePRoof podcast can be found on iTunes, Libsyn, Spotify, and online.
5. The Spin Sucks Podcast
The Spin Sucks Podcast is hosted by Gini Dietrich and explores the overlaying factors of the PR industry, including public relations, marketing, social media, advertising, and more. The Spin Sucks Podcast discusses these factors, addressing implications for the PR professional. It’s an excellent podcast for PR pros wanting to be aware of the changes in the fields connected to public relations. Host Gini Dietrich interviews experts in several different fields for each episode and provides a valuable outlook. Episodes of The Spin Sucks Podcast can be found on iTunes, Stitcher, Overcast, and online.